Why the controversy surrounding Trump’s media venture matters

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After Donald Trump was forced from the major social-media platforms for violating their terms of service, the Associated Press reported in March he would soon launch his own site. Jason Miller told Fox News at the time that the former president was poised to “completely redefine the game” with his new tech initiative.

It was against this backdrop that Fox News reported in May that Trump and his team had launched a new “communications platform,” powered by a “digital ecosystem.” The phrases wildly oversold what was actually a rudimentary blog, utilizing technology that’s existed for many years.

A month after its launch, the website was permanently scrapped — due to lack of reader interest. The game had not been “completely redefined.”

Apparently undeterred, the Republican and his team made a related announcement the week before Halloween, launching the Trump Media & Technology Group,…

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