What to Expect at the 2023 NADA Show in Dallas

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The upcoming show by the National Automobile Dealers Assn. (NADA)  is significantly different than shows of yesteryear.  Few people know that first-hand as much as Dale Pollak.

That’s because this will be the 54th year he will attend NADA’s annual event, which runs Jan. 26-29 in Dallas. NADA began in 1917 and the show launched in 1948 with 85 exhibitors, 120 booths and 36,000 sq.-ft. (3,345 sq.-m) of space. 

Pollak (pictured, below) went to his first convention as a 10-year-old son of a dealer. He hasn’t missed one since, except for when COVID scratched the one planned for 2021.

Dale Pollak photo.jpgPollak eventually became a dealer himself and then the founder of vAuto, a Cox Automotive company that provides inventory management software. He is considered an industry thought leader who has written several books on modern auto retailing….

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