What to Expect at the 2023 NADA Show in Dallas


The upcoming show by the National Automobile Dealers Assn. (NADA)  is significantly different than shows of yesteryear.  Few people know that first-hand as much as Dale Pollak.

That’s because this will be the 54th year he will attend NADA’s annual event, which runs Jan. 26-29 in Dallas. NADA began in 1917 and the show launched in 1948 with 85 exhibitors, 120 booths and 36,000 sq.-ft. (3,345 sq.-m) of space. 

Pollak (pictured, below) went to his first convention as a 10-year-old son of a dealer. He hasn’t missed one since, except for when COVID scratched the one planned for 2021.

Dale Pollak photo.jpgPollak eventually became a dealer himself and then the founder of vAuto, a Cox Automotive company that provides inventory management software. He is considered an industry thought leader who has written several books on modern auto retailing….

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