Over the last decade, Democrats built an enormous voting edge with women. Republicans have largely failed to cut into it. A few weeks ago, Florida Republican Governor Ron DeSantis ran an ad featuring his wife, Casey, where she talked about how her husband has helped her through her cancer diagnosis. Some noted that the ad might matter less for DeSantis’s reelection campaign than for his likely presidential run. Casey DeSantis’s appeal to women can help Republicans across the nation close the gap with women in 2024.
Democrats have capitalized on pro-choice issues by demonizing “extreme” Republican views on abortion, such as abortion bans even in the instance of rape, and claiming that Republicans opposed birth control access. Democrats have also focused on issues like paid work leave and child care. And Democrats have…
