It’s become clear that there’s a path to defeating former president Donald Trump in the 2024 Republican primaries. But that path will be torturous for the GOP to navigate.
Trump’s own rise in 2016 showed that the party’s voters, not its elites, decide who lead it. While pundits rightly note that the elites were fatally split among many contenders, it’s notable that virtually none endorsed Trump even as the race narrowed to its final stages. Trump’s triumph demonstrated that messaging and marketing are more important in presidential primaries than money and maneuvering.
