‘Let’s Go Brandon’ Coin Rallies as NASCAR Grapples With Insult to President Joe Biden

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Amid the announcement of NASCAR racer Brandon Brown’s sponsorship deal with LGBCoin, a cryptocurrency named after “Let’s Go Brandon,” the cryptocurrency’s value has soared 64 percent.

But since “Let’s Go Brandon” is a conservative euphemism for “F*** Joe Biden,” NASCAR officials are currently deciding internally about the cryptocurrency’s promotion on Brown’s racing gear. NASCAR President Steve Phelps initially said the racing organization didn’t want to be associated with the phrase.

On Dec. 29, the value of a single LGBcoin was $0.00000098. As of 11:40 a.m. Dec. 31, its value is $0.000001646—an all-time high and a 64 percent increase, according to CoinMarketCap, a crypto-asset price-tracking website.

The increase may be in response to Brown’s sponsorship, especially as NASCAR fans and conservative cryptocurrency fans flock to LGBCoin.

In announcing the deal, Brown’s racing team…

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