How to Enhance the Customer’s Digital Experience From Search to Sale


Many companies were engaging in digital transformation before COVID-19 hit to meet changing customer expectations and business needs. But leaders saw the pace of their digital journey accelerate dramatically during the pandemic to keep up with the evolving customer experience.

One report shows that over half of consumers believe online experiences will be more important than in-person ones. With an increasing amount of shopping, buying, and selling being done online, companies have to learn how to connect with customers in the digital realm and give them an experience that will make them want to come back, says Christena Garduno, chief executive officer of Media Culture.

“The customer experience has been revolutionized and improved through digital technology,” Garduno says. “It presents a tremendous marketing opportunity. Now the reality is…

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