Non-profit, social welfare groups like Stand for America Inc. are restricted in the political activity they can undertake and often do focus on policy.
But in the name of issue advocacy, they can functionally operate as campaigns in waiting. As the politicians associated with them gear up to run, these groups can dole out millions on fundraising, email list cultivation, research, direct mail, and digital advertising. And they can do it all without having to reveal the source of their funds.
Haley had previously said she would not run for the White House against Donald Trump. But she began making an about-face after the midterm elections. And she’s not the only prospective Republican 2024 candidate whose nonprofit arm provides hints as to how well positioned they are for a possible run.