Trump’s Re-Election Strategy: Run Like a Challenger

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WASHINGTON—President Trump’s case for re-election reprises his pitch for a first term in office, as he and his team try to portray presumptive Democratic nominee Joe Biden as an incumbent while accentuating his own outsider credentials.

In advertisements, interviews and social media posts, Mr. Trump is highlighting Mr. Biden’s four decades as a Delaware senator and vice president—the most consistent message among several the president has driven so far about his competitor.

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