Once a longshot, Bloomberg is gaining ground in California. Will it last? | US news


Californians know a thing or two about self-funded business moguls who attempt to spend their way to high political office in their state. And what they know is, those candidates almost always lose.

Michael Bloomberg, though, is betting he will be different from the Meg Whitmans and Carly Fiorinas of past elections and that California’s Democratic primary – along with 13 other contests being held on Super Tuesday, March 3 – will be the coming-out party that enshrines him as the national candidate most likely to beat Donald Trump.

Bloomberg is putting his money where his mouth is, spending unprecedented tens of millions of dollars on television advertising, opening offices in cities big and small across the state, hiring a full-time staff of 300 people and counting, and racking up high-profile endorsements. All of these efforts are designed to ram home the message that he is in it to win it and can…



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