The National Association for Stock Car Auto Racing (NASCAR) has rejected a number of gun-related advertisements, according to reports, due to a “gradual shift” in its promotion of guns.
It is a surprising move for a sport whose deepest fan base is rooted in pro-constitutional red states.
K-Var Corporation, a company that calls itself a “proud leader in the firearms industry since 1993,” revealed the news in a blog post on August 21.
In the report, several firearms retailers and manufacturers were asked to make a pitch for advertising in the official NASCAR program for the latter portion of the season.
At least 17 gun companies did so.
The group organizing the ad buys responded in August with a disheartening note about NASCAR’s response:
We just heard from NASCAR on a number of gun related ads and unfortunately, due a gradual shift in NASCAR’s position on guns, these ads must be…