Sir David Attenborough said it: “If we don’t change our ways within the next 12 years our carbon footprint will be irreversible.”
The documentary legend is taking matters into his own hands with the release of his series Our Planet (which is a must watch). Meanwhile, other celebrities such as Leonardo DiCaprio, Justin Beiber and Arianna Grande have banded together to raise funds for environmental awareness.
But what does this have to do with fashion? Well, a lot actually.
Fast fashion dominates the fashion industry by providing the cheap knock-off designer wear that is made at mass production and lower quality. Their rapid turnover of styles allows the fashion conscious millennial to keep up with the latest trends. However, even though they are cheap as chips they are coming at a great cost to our planet.
Now I totally believe that the more stuff you have means more happiness, when we’re talking strawberry…