I quit my job at ASOS to launch a streetwear fashion brand Beyonce and Taylor Swift love

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JUST five years ago, Jade Goulden was working in ASOS’ buying team – when she spotted a gap in the market for celeb-inspired streetwear.

After quitting her job, it wasn’t long before those same big names were wearing her designs – with the likes of Beyoncé, Rita Ora and Taylor Swift all donning Jaded London.

 Brother and sister duo Jade and Grant Gouldon launched their streetwear fashion brand in September 2013

Jaded London

Brother and sister duo Jade and Grant Gouldon launched their streetwear fashion brand in September 2013

The 30-year-old entrepreneur, from London, and her brother Grant, 27, who runs Jaded Man, made their first million in 2016 and are on track to turnover £3.5 million this year.

They spoke exclusively to Fabulous Digital for #BOSSINGIT, our series about ordinary women who have launched incredible businesses.

Jade said: “We spotted in a gap in the market for good price point streetwear that could sell on the mainstream high street.

“I quit my job in April 2013 and launched the brand in…

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