JUST five years ago, Jade Goulden was working in ASOS’ buying team – when she spotted a gap in the market for celeb-inspired streetwear.
After quitting her job, it wasn’t long before those same big names were wearing her designs – with the likes of Beyoncé, Rita Ora and Taylor Swift all donning Jaded London.
The 30-year-old entrepreneur, from London, and her brother Grant, 27, who runs Jaded Man, made their first million in 2016 and are on track to turnover £3.5 million this year.
They spoke exclusively to Fabulous Digital for #BOSSINGIT, our series about ordinary women who have launched incredible businesses.
Jade said: “We spotted in a gap in the market for good price point streetwear that could sell on the mainstream high street.
“I quit my job in April 2013 and launched the brand in…