Mizzen+Main Crash Spring Training – The Sports Biz

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Mizzen+Main

To Major League Baseball fans, Spring Training is a sign that Opening Day is right around the corner. To a growing number of actual MLB players, Spring Training means another year of new Mizzen+Main selections.

The performance menswear company has become a staple in clubhouses during MLB’s preseason in recent years, traveling across the country with its “Trunk Shows” and allowing players to try on different lines before ultimately deciding which items to purchase. The events, which typically last two hours and occur on game days, are designed to showcase the company’s two major selling points to busy athletes — innovation and convenience. Mizzen+Main applies performance-based fabrics to dress shirts to prevent them from becoming wrinkled or sweaty, solving a need for professional athletes and team executives who are traveling for much of the year.

“We sell out fast, and recognize…

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