Welcome to the Top 5 most innovative brand ideas of the week.
5. British Airways: ‘Made By Britain,’ Ogilvy & Mather London
British actors, such as Gary Oldman, Olivia Colman and Winnie the Pooh, wax sentimental over the qualities that make Britons special in a spot also featuring the likes of Jane Goodall. The ad from Ogilvy and Mather London is part of British Airways’ centenary celebration. Coming just ahead of Brexit, we’re all waiting to see how rough the landing will be.
Viewers of this year’s Super Bowl Halftime Show are forgiven if they took the opportunity to get some food rather than watch Adam Levine’s striptease. But now, hungry fans won’t even need to leave the couch to get Taco Bell. A spot from Deutsch features Adam DeVine as the antithesis of the masochistic achievers the gig economy is pushing us all to be. Just fire up GrubHub and be a real person…