Facebook is looking outside the company for a new face of Facebook

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When Facebook has an important job opening, CEO Mark Zuckerberg usually just looks around the office for a replacement.

When Instagram’s co-founders abruptly left the company late last month, for example, Zuckerberg tapped a long-tenured Facebook executive to take over the app. The same thing happened when WhatsApp’s founders left, when Facebook needed to fill a high-profile head of partnerships role last month and when the company started a new blockchain division.

But that tendency to hire from within is not what’s happening in its search to fill one of its most important open roles: Leading global policy and communications for the social media giant. Elliot Schrage, who’s held that position for the past decade, announced in June that he was stepping down.

Many internally believed Rachel Whetstone, who announced earlier this summer that she was leaving Facebook for Netflix, was a frontrunner for…

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